In an attempt to begin articulating what effective writing looks like at the present moment, Teilo and I have formulated three basic guidelines. They're meant to start a conversation more than anything, and are not meant to be overly prescriptive. However, we feel that following them as closely as possible will eliminate many of the weaknesses we have observed in the writing submitted to our respective literary magazines. In no particular order, they are: - Subjectivity, as far as it illuminates common experience, can be more effective than objectivity. - Intertextuality can be an addition, but never the crux. - The form of a work of art should never become its content. Please feel free to comment. Both affirmation and disagreement are necessary cogs in the engine of any progression.